Mr Smallwood

Yes points possible 100. 0 Resubmissions Allowed? No Attachments checked for originality? Yes Assignment Instructions McDonald's and Struck have Invested heavily In developing their brand names and marketing initiatives domestically and Internationally. While they both have experienced growing pains, they have also enjoyed the sweet successes learned from each other. While best practices were not always the â€Å"buzz word† for some organizations over the years, they did learn from each other in their way.However, like any other business, they may not want to admit that there were lessons learned and practices realized by other businesses which helped them to grow and thrive in various markets. Please take a moment and think about the following question as you prepare to research and write the assignment for this week. How do you think McDonald's and Struck were able to establish their brands to fit local markets wrought architectural design of the stores, their e-commerce str ategies and service to accommodate the local markets and culture? . Please explain their approaches individually and determine if there are any differences or similarities. 2. Do you think Struck benefited from the missteps by McDonald's that you will read about in your research? 3. You should use reference material from course readings and outside sources when needed to strengthen your argument Complete your answers in a Word document with PAPA formatting and submit Assignment 3 by midnight, Day .What marketing considerations do you need to understand as you evolve from a domestic supplier or international distributor to a fully integrated global company? Is It an easy transition or does it demand restructuring of your market functions? Pretend that l, your CEO, have asked you to open up give (5) different overseas locations for our domestic business. What are some of these marketing considerations that we have to focus on first, and what are some future marketing considerations? S ubmit your Forum Post 4 Minimal post by midnight.Please suspend to two (2) of your classmates' posts by midnight, Day 7. Please review the rubric for Forum postings as you prepare these postings for this week. Mr.. Smallwood By mallard open Date June Z 2014 12:00 AM Points Possible 100. 0 McDonald's and Struck have invested heavily in developing their brand names and marketing initiatives domestically and internationally. While they both have it an easy transition or does it demand restructuring of your market functions? Considerations? Submit your Forum Post 4 initial post by midnight, Day 4. Please

How Do Men View Women

How Do Men View Women There are different variables that play into why women are viewed as objects. In today’s society media plays a role on how men view women. As one can see on television commercials and magazines, this adds to why men view women as sexual objects. Although all women are not the same and are individually different, the question remains how should a man look at a woman? In the passage, Looking at Women written by Scott Russell Sanders, he uses different examples to demonstrate the connection between how women present themselves and how they are viewed by men.The following rhetorical strategies are being used by Sanders to make his argument: begging the question, causal relationship, and backing. Sanders uses begging the question when he describes his first sexually attracting experience at the age of eleven. Him and his friend Norman sat in their car as the young girl with the pink shorts walks by. He tried to understand how the young girl had the ability to make him feel the way he did. He states, â€Å"I sank into the seat, and tried to figure out what power had sprung from that sashaying girl to zap me in the belly† (180).Did the young girls dressing in reveling clothes and walking around presenting her self the way she did cause him to shift from one world to the next? The passage mentions that the girl left very little to the imagination as her pink halter bared her stomach. Sanders also demonstrates begging the question in his passage when he goes into depth explaining his first encounter with a naked woman through photographs. He explained as he entered college his roommate hanged photos of playboy magazines. Further he describes that he would dwell over the poster and ask himself why did he see them as objects and not human beings.As mention before this contributes to why woman are viewed as sexual objects. The second rhetorical strategy used by Sanders is casual relationship. He explains how he invented mythical lives fo r the woman in the playboy photos. Further he adds how he has put woman in just another category of objects for sale along side sports car and liquor. Nonetheless, he felt that the women in the photos humanity were reduced. He elaborates on how this effected on how he viewed women as he mentions, â€Å"How did it affect my way of seeing ther woman, those who would never dream lying nude on a fake tiger rug before the million- faceted eye of a camera† (182). Sander feels that through pornography that respect for woman has been lost. Sadly women are no longer seen as human beings with goals and a life of their own, but rather as objects. As Sanders describes, â€Å"woman in the photo would become merely another category for sale† (182). Casual relationship is demonstrated by the way men view woman due to how they are presented. As Sanders explains in the passage whatever the women’s motives, these women had chosen to put themselves on display.Lastly the author dem onstrates backing by using other sources in his passage to substantiate his argument and make his point. Sander states, â€Å"While he was president, Jimmy Carter raised a brouhaha by confessing in a playboy interview . . . that he occasionally felt lust in his heart for woman† (183). Sanders used numerous backing when talking about men lusting over women. He emphasizes that media causes men to focus on women’s sexuality. Sanders also used American poet and physician Carlos Williams to further elaborate on backing. Williams admits, â€Å"I am extremely sexual in my desires . . . A man does with it what his mind directs† (183).Sanders explained how William has spoken for men and how they think. The author also demonstrates how writers did not have respect for women, as Simone de Beauvoir clarified in his novel, The Second Sex, refusing to show the good in women; but rather focus on women’s sexuality. Beauvoir states, â€Å"She arouses in him in submissive ly making herself a thing† (184). Sander further explains that women dress themselves as dolls, and he doubts that men are entirely to blame for the women turning into sexual dolls. The author is explaining that not only men are to blame for women being viewed as sexual objects.Yet, women add to this view by how they present themselves through the media. In the beginning of Looking at Women Sanders tell a story of seeing a young girl walking down the street. That was the beginning of his never-ending battle, for trying to see women for what they are human beings and not objects. He sums up why he thinks men degrade women, and how men should look at women. Throughout his passage he uses the above rhetorical strategies to persuade his audience in his argument. Works cited Sanders, Scott R. The Norton Reader: An Anthology of Nonfiction. 13th ed. New York: W. W. Norton &, 2012. Print

Htm100 – Assignment 1 – Careers in Lodging and Food and Beverage Industries

Careers in Lodging and Food and Beverage Industries Name School HTM 100 Professor Name February 3, 2013 Careers in Lodging and Food and Beverage Industries The hospitality industry is a very lucrative and rewarding career choice. Choosing a career in this field is not for the faint at heart. A career in this industry requires an individual that is ambitious, self-motivated, and has a charismatic personality. However, the hard work comes with many personal and financial rewards. Hospitality covers all careers that can come underneath the lodging, restaurants, event planning, theme parks, transportation, and tourism.However, this paper will go in depth explaining the role of general management, growth of employment, and human resource practices that should be used when hiring within the lodging and food and beverage industries. The management careers that are available in the lodging and the food and beverage industries are general manager, director of food and beverage, executive hous ekeeper, director of security, executive chef and quite a few more. The hospitality industry is a several billion dollar a year business, and having excellent management and support staff is critical to the success of the business.Management is a very important key factor within the lodging and the food and beverage industries. This is why having an excellent General Manager is so critical to the success of the many organizations that exist within the lodging and food and beverage industry. A General Manager or (GM) has broad, overall responsibility for a business or organization. A General Manager has the power to hire, fire, or promote employees. A manager may be responsible for one functional area, however the General Manager is responsible for all areas.A General Manager is responsible for higher level planning than a manager. A General Manager is often responsible for the overall strategic planning and direction of the company or organization and leaves the day-to-day managemen t of the various functions to the managers (F. John Reh, 2013). In the lodging industry the General Manager or (GM) is responsible for making sure all facets of the hotel or lodging structure is running properly. They must provide owners with a reasonable return on investment, keep guest satisfied and returning, and keep employees happy.This may seem easy, but because there are so many interpersonal transactions and because hotels are open every day, all day, the complexities of operating become challenge that the general manager must face and overcome. The GM not only focuses on leading and operating the hotel departments but also on aspects of the infrastructure, from room atmosphere to security (Walker, 2013). If a restaurant is inside of a hotel, then the food and beverage division is overseen by the general manager of the hotel.In this scenario the person that runs the food and beverage division is referred to as the director of food and beverage. In this case, the director rep orts to the general manager of the hotel. However, if there is a free standing restaurant, bar, or lounge; there is a general manager who is responsible for the entire operations of that establishment. If the restaurant, bar, or lounge is a freestanding establishment, the owner will sometimes double as the general manager and do the job on their own without hiring someone.Sometimes owners will hire an individual to fill the job as General Manager, especially if they have invested in a restaurant and do not have any experience in how to run it properly. If the food and beverage establishment is located within a hotel even though the general manager is responsible for all aspects of the hotel, as stated earlier, the GM depends on the director of food and beverages to run this division. The director of food and beverage has many job duties and is responsible for the efficient and effective operation of the following departments: * Kitchen/Catering/Banquet * Restaurants/Room Service/Min ibars Lounges/Bars/Stewarding When taking all of the above areas in consideration, it could be stated that it could be harder to oversee the food and beverage division within hotel than in a freestanding restaurant. This is because a freestanding restaurant does not have to oversee room service and minibars that are located in the guest rooms. When reviewing all of the departments that a general manager is responsible for within the lodging and the food and beverage industries, it would make one wonder what is the overall growth rate within this industry. As far as restaurants are concerned, growth is looking strong for this year.According to the National Restaurant Association, many private sector jobs were added in the fourth quarter of 2012. â€Å"Two days after a Commerce Department release that showed real gross domestic product (GDP) contracted for the first time in more than three years, the latest jobs report boosted economic spirits with stronger than expected private sect or hiring in the fourth quarter of 2012. Despite the mixed signals, the underlying fundamentals of the economy remain positive, which points toward an improving business environment in 2013 (National Restaurant Association, 2013).The restaurant industry is not the only one that has a pleasant future. The hotel industry also seems to have a bright and optimistic future. Look at what the Bureau of Labor Statistics had to say. â€Å"The vast majority of workers in the hospitality industry — more than eight out of 10 in 2004 — were employed in service and administrative support  positions. Employment of hotel, motel and resort desk clerks is expected to grow faster than some other occupations in the industry. Hotels also employ many workers in part-time and seasonal jobs. Hospitality industry fear not!Despite an unemployment rate that’s higher than the national average, hotel jobs and hospitality jobs are actually on the rise. Projected to grow 17. 7% through 201 4, the most popular hotel jobs and hospitality jobs continue to be waiters and waitresses. Oh, and the employment rate for hospitality jobs is at an all-time high as well† (AOL JOBS, 2013). Now that it has been established that the lodging and food and beverage industries have made it through the recession and is a strong and growing industry; what does a general manager do to make sure they are hiring the best possible employees?Many may think that anyone can work in the hospitality industry, but nothing is further from the truth. The hospitality industry requires an individual that is hard working, flexible, and a warm, confident personality. These are the following attributes a general manager should look for when hiring a potential employee. * Communication – when interviewing look for eye contact and well-formed answers to interview questions. * Multi-Tasking – look for examples from their past work indicate an ability to multi-task by asking two or three pr onged questions that relate to slightly different topics. Attitude – look for a candidate that smiles and provides answers to questions that hint at optimism. * Flexibility – look for open-minded candidates who can explain to you why flexibility is important. The above qualities are exactly what an employee needs to possess in order to be an asset to the hiring organization. In conclusion, the lodging and food and beverage industries are very challenging but lucrative industries.Both industries have made it through the recession and now that people are starting to travel and eat out more it is more imperative than ever that this industry has quality employees to keep their guest happy and the industry moving forward. One of the areas of importance is that organizations in this industry hire general managers that are able to keep their business successful by doing the most important part of hospitality which is keeping their guest happy. It is also imperative that the g eneral managers make the proper hiring choices when filling positions within their organization.If all facets of the business are met, this can ensure the length and prosperity of the lodging and food and beverage industries. References . AOL JOBS. (2013). Hospitality & hotel jobs outlook. Retrieved from http://jobs. aol. com/hospitality-jobs/ F. John Reh. (2013). General manager. Retrieved from http://management. about. com/od/policiesandprocedures/g/gm1. htm Labor Systems Job Center. (2013). What makes a good hospitality employee? Retrieved from http://blog. laborsystems. com/2010/12/01/what-makes-a-good-hospitality-employe

Business Essay Example for Free (#4)

Business Essay A. 1. As I began my journey as a new business owner of a computer company I needed to define my company’s goals, decide which direction I wanted to take the company to and create a mission statement that will best represent my company. Since the company was new I needed to come up with something catchy and promising that would invite potential clients to find out more about the products we offer. Since there were more participants in this game and from my professional experience I learned that staying on the same path and making advancements is more beneficial than trying to change directions every time. In this case I remained focused on the same two groups for the remaining 3 rounds. Instead of changing and adding more products every quarters like most of the other participants I kept my two models (one for each group) and made necessary corrections and modifications based on the market needs. I verified the requirements of each group, the priorities and the price range each client is willing to pay. Since there are no specific techniques used in this part of the business analysis I used my own judgment in making sure that I create the best product with the items that are most important to the potential client group. As stated above I initially created two products (one for each group) and after the first round they both passed 70% but in the scientific group it was not chosen as one of the best. In the second round I was given an option of reviewing products of my competitors and the only difference was the larger monitor and an upgraded keyboard. I added those options to my products and in the next round both products did very well. I had to make sure that in the nest round I keep up with the new upgrades and add them to my products to make sure that I keep up with the new technology. Even after making the upgrades the prices did not change a lot and the two groups still chose my product as one of their choices and my products were receiving 100% in both categories. Out of all the categories my market performance would produce larger results if I was not afraid in estimating more clients and produce more computers in both categories. Every quarter I ended up loosing clients and sales due to shortage in inventory. My market performance, marketing effectiveness and human resource management remained slightly low even though I was very close to my competitors. As far as my salary package I paid my employees the most but I only contributed 2% of their salary versus 5% that everyone else was contributing. I believe that salary is more important than the retirement contribution. I upgraded health benefits but kept the contribution the same. 2.I would not change the targeted markets I have selected because my decision was a success. I wanted to make sure that my company will have balance between high paying clients and not as much demand and those where the profits are not as high but the demand is much higher. My analogy was right on target because with the Mercedes I was making higher profit but the number of machines was not as high as the market for general public where the profit was significantly lower. After being chosen by both markets as a preferred factory I had to make sure that I am keeping up with current technology and by adding extra features the price difference is not too high so that I would loose my lower profit clients. With that business idea I was able to survive my competition and climb up to the top. 3.When it comes to the sales locations I selected I believe that I have done enough research to make a good decision. Since I have chosen Mercedes for scientific computers and general public I wanted to make sure that I cover United States since Mercedes mainly operated in the US and their main headwaters are in Germany. Therefore I chose NY as one of the first offices along with France in Europe. My next choice was Tokyo since they have the most advanced technology and I can use that as my selling point to generate more business. My last choice was South America even though the expenses were not as high but it is less demanding since the poverty is significantly high. As expected, choosing my locations in this order was a success. 4.Marketing research could definitely be improved since I was not as successful as I was hoping to be. Most of my business was coming from direct sales and not as much from other advertising. I did not want to invest large amounts of money on the popular magazines since the fee was very high and I was concentrating on more common papers such as Science Magazines and business papers. Maybe I should have been more adventurous and invest in more popular magazines but I was afraid that I would suffer financially. Also I was not able to come up with a very catchy advertising line to attract potential clients and was scoring somewhat low on the advertising review. B.One of the most important decisions I made was to invest in international markets. Since Mercedes is from Germany and its factories are in the US I felt as investing in a European market would be a good idea simply because I come from Europe and I know that Mercedes is in demand as well as there are a lot of companies in need of a highly developed machine that can make their discoveries and creations a lot easier. I was a little hesitant about opening offices in Tokyo since their technology is very advanced and cost is very high. But because of that I decided to stand with competition face to face and use this to my advantage. By creating same quality machines for a little lesser cost I was able to survive and beat most of my competition. South America had smaller expenses but the demand was not very high considering the high number of less fortunate individuals. If investing in the international markets required large funds I would concentrate on the US market and possibly South America. Unless I discovered high turnaround and my investment would not affect my company’s future I would consider this option. Throughout my entire game I was very cautious and I was afraid of heavy investment simply because my funds were very limited and I did not want to jeopardize my company over greed and quick wealth. After reviewing my financial reports I was able to determine if additional investment is possible and how my this would effect the company overall. Heavy investment would depend on how the financial statements looked, careful review of the international markets and position of the company in the global market. If the company would not be as successful at the end of the 4th quarter as I wanted it to be I would most likely find another route to expand my borders. Business. (2017, Feb 03).

Government agencies tend to define performance in terms of economy, Assignment

Government agencies tend to define performance in terms of economy, efficiency and effectiveness. What do you understand by thes - Assignment Example The public also fails to appreciate the government for its services and think that it should do more. However, the government performs its major role of providing an enabling environment where this private sector is able to do its activities. The problem is, therefore, the negative public perception towards the government not lack of efficiency, effectiveness or being economic. Introduction A government is a group of people who are chosen by citizens, of a particular, to run various activities on their behalf. The running of the country’s affairs by the people they have elected, requires various resources. The resources needed to run a government are financial resources, human resources, and natural resources. These resources especially the financial resources are not always in good supply. With the current state of uncertainty in resources available to a government, they have to make maximum use of any resource that they have at a certain time. Most governments finance their operations through collecting taxes and then using the money on the basis of how well the money can bring benefits to the people. To know how well the money from tax is utilized, the issue of comparing how well a government and private sector uses a certain amount of money, is the starting point. Discussion A government has its set goals to ensure that it utilizes its resources well. Efficiency is said to be achieved when a government uses a given amount of resources and gets as much benefits as possible from the use of that resource. Efficiency is measured by gauging how great the results or the outputs obtained exceeds cost consumed or resources utilized. Efficiency is a word used to mean how close or far a government or a private organization is, so that it can achieve what it had planned to get or how well they have solved a problem. The two words, efficiency and effectiveness, therefore, are different. Efficiency is measured without paying attention to cost. In efficiency the g overnment tries as much as possible to do an activity well, but in effectiveness the government does the right activity for the citizens. Efficiency, most of the time is associated with the private sector. The private sector are organizations or private people who are investing their resources, with the hope of getting more than what they invested. In this sense, therefore, the private sector is said to be more efficient because they can show how well they have done their activities. For example, since the main focus of private sector is to make big profits, many private companies report to the public how much money they have earned as profit (Starks 22). When people realize that a certain company has made huge profits, they tend to criticize the government for lack of efficiency. The public feels that the government should be able to do many activities using the money it collect from them through taxation. The private sector at times also criticize the government for lack of effici ency. The public also blames the government and demands that it should embrace ways used by the private, but forgets two important issues. The first issue is that the private sector would wish to be given control over the areas that they complain the government is not efficient. (Granof 43). The private sector complains deliberately so that the public would supports them in forcing the government, to give

Samurai Research Paper Example | Topics and Well Written Essays - 1500 words

Samurai - Research Paper Example rs by the Samurai class has increased to the extent of Emperor’s courtiers playing no role and remaining idle while Samurais were fighting battles on the horse backs with bows and arrows as well as newly crafted curved swords (http://www.samurai-archives.com/ots.html). The samurai warriors’ downfall came with modernization of Japan. In most of the cases, a country’s modernization is welcomed by its people and the government but that was not true in the case of Japan. Military class ruled Japan with extended responsibilities to serve the people and social affairs. This class was called ‘Samurai’ who not only defended the boundaries but were active in the social and cultural settings, and were distinct by being given a status of elite class by the rulers but they were not able to keep their hold on the nation and society for too long. With the downfall of Tokugawa shogunate, the rulers since 1600s to mid of 1800s, the coming back to power of the king in 1868, the newly established Meiji bureaucrats wanted reformation of the country to its earlier status. This reformation brought to the end the samurai class of warriors by late 1870’s; the downfall was not totally due to progress on the technology front but reform in all walks of life such as social, political, and cultural (Moscardi, 2007). The Meiji rulers wanted to restore the old glory of Japan, which came under aggression due to treaties made with the U.S. by the Tokugawa bakufu rulers, which put foreigners in an advantageous position by not charging taxes on imports and granting them immunity to Japanese law. The Emperor Meiji wanted to bring Japan on the same platform were the whole of West was standing. The aim of reformation was â€Å"having an economics system of industrial capitalism and a political system of liberal or quasi-liberal constitutionalism as in the U.S. and other European countries (Mason 257)).† With the opening of Japanese ports to others and ending seclusion in the mid 1800’s,

International Trade - Definition, Meaning Term Paper

International Trade - Definition, Meaning - Term Paper Example Commerce includes all those activities, which are connected with trade and auxiliaries to trade such as transport, warehousing, insurance, and banking and finance. In 1980 only 25 percent of the exports of developing countries were manufactured; by 1998 this had raised to 80 percent Davis and Weinstein show that developing country exports are indeed now labor-intensive. This is an astonishing transformation over a very short period. The developing countries that have shifted into manufactures trade are quite diverse. Relatively low-income countries such as China, Bangladesh, and Sri Lanka have manufactured shares in their exports that are above the world average of 81 percent. Others, such as India, Turkey, Morocco, and Indonesia, have shares that are nearly as high as the world average. Another important change in the pattern of developing country exports has been their substantial increase in exports of services. In the early 1980s, commercial services made up 17 percent of the exports of rich countries but only 9 percent of the exports of developing countries. During the third wave of globalization, the share of services in rich country exports increased slightly to 20 percent-but for developing countries the share almost doubled to 17 percent. What accounted for this shift Partly it was changing economic policy. Tariffs on manufactured goods in developed countries continued to decline, and many developing countries undertook major trade liberalizations. At the same time, many countries liberalized barriers to foreign investment and improved other aspects of their investment climate. Partly it was due to continuing technical progress in transport Containerization and airfreight brought a considerable speeding up of shipping, allowing countries to participate in international production networks. New information and communications technologies mean it is easier to manage and control geographically dispersed supply chains. And information-based activities are "weightless" so their inputs and outputs (digitized information) can be shipped at virtually no cost. Some analysts have suggested that new technologies lead to the "death of distance" undermining the advantage of agglomeration. This is likely true in a few activities, while for other activities distance seems to be becoming even more important-for example, the proximity requirements of "just-in-time" technologies. The OECD agglomerations continue to have massive cost advantages and technological change may even be increasing these advantages.  Ã‚